BET promotes ringtone sales with videdo pop-ups

BET has begun embedding text-messaging codes into its music videos, encouraging viewers to order a download of each song's ringtone directly from their mobile phone, reports Reuters/Billboard.

"While such cross-marketing is a common practice in Europe, this is the first time a U.S. video channel has integrated mobile messaging on air to sell ringtones.

According to BET CFO Scott Wills, about 50 percent of the music videos the network airs now contain a 10- to 30-second pop-up note that prompts viewers to "get this ringtone" by sending a text message to the short code "BETTV."

Each prompt features a different product code that must be included in the message to identify the desired ringtone. "

emily | 11:37 AM | Marketing |
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2005/12/010885.htm