Research Group Study States African Americans And Hispanics Lead Mobile Culture

When it comes to the use of enhanced mobile features such as texting and downloading ringtones, a national study finds that African Americans and Hispanics lead the market.

"If you want to know where mobile technology is going, watch these two groups of early adopters," said Kaan Yigit, Study Director. "Similar to their culture - leading impact on music, entertainment and sports, African American and Hispanic consumers are leading the charge in mobile technology as cellular phones morph into all-in-one personal portals for entertainment and communication."

Among the key findings of the research are:

- 52 percent of Hispanics and 48 percent of African American cell phone owners text messaged in the past month, much higher than the overall average of 29 percent.

- African Americans are more likely to download ringtones: 37 percent of African American cellular owners downloaded a ringtone in the past, followed by Hispanics (28 percent) versus an overall average of 26 percent.

The information for this release comes from a random national sample of 1,062 interviews conducted via telephone in May/June 2005.

[via News Room Press Release.]

emily | 2:44 PM | News, Buzz |
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