November 28, 2005
Public Enemy's New Wireless Order
... Just as it pioneered the use of MP3s, Public Enemy is now an early adopter of the wireless phone network as a distribution system for music, reports Business Week.
" On Nov. 28 the group will make the music from its new album, New Whirl Odor, available through wireless phone networks using distribution technology from privately held m-qube.
"This is the best revenue-generating market that exists today. It's like the Internet in '98, but with a business plan," says Leaphart. Just as important, he views wireless as a way to bring PE's alternative black voice to the public.
At first the songs will be available only as 30-second ringtones. By the second quarter of next year, U.S. carriers will be distributing full-length versions of the songs, catching up with carriers in Asia and other international markets."
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2005/11/010754.htm