November 17, 2005
Ring tones: Wakeup call for phone companies
The big mobile phone companies are apparently in a snit because ring-tone services like Jamster are marketing directly to consumers, bypassing the carriers' portals. [reBlogged from Blogma].
"What the phone companies must realize, of course, is that they are facing a larger tide that is being driven by the changing dynamics of the Internet, where a combination of new technologies and evolving consumer behavior is obviating the need for the middleman where content is concerned.
Already, we have seen unprecedented moves in the television and cable industries as content providers market their shows directly to viewers, forgoing the traditional route of the broadcast networks and cable operators. The shift is somewhat analogous to the way direct computer marketers like Dell, online travel agencies like Expedia and large e-tailers like Amazon forced middlemen out of the equation in previous years.
Our advice to the phone carriers: Get used to it."
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2005/11/010651.htm