November 2, 2005
Pop stars tap new technology to market music
A well written and good round-up article by Mike Collett-White for New Brisbane's Leading The Charge, on how harnessing new technology to promote artists, is revolutionizing the music industry.
"Major artists are increasingly using the Internet, mobile phones and music appliances like Apple Computer‘s iPod to generate hype and sales, combining technological advances with the traditional mainstays of live performance and interviews.
Stars including Robbie Williams , Madonna, U2 and Latin American singer Shakira have explored new ways to market their music in the last two years, while lesser-known acts like British band Arctic Monkeys are also getting in on the act.
... "Everyone these days has a mobile phone, so for major artists, this is a perfect tool to stay in touch with the fans," said Matthias Immel, who is involved in international marketing at T-Mobile, an arm of Germany‘s Deutsche Telekom.
... "What will happen is that mobile phones will be the dominant hardware used as digital music players. iPod is successful, but it is still a high-end device."
... MTV has also linked up with Colombian-born Shakira, who releases "Oral Fixation Vol 2" later this month. Under the deal, the music channel will offer tracks from the album online a week before they go on general release and produce "mobisodes," or interviews and performances by the artist that will be distributed to mobile phones. "
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