October 26, 2005
Dhaliwal Brown’s “The Future of Mobile Music”
DhaliwalBrown’s “The Future of Mobile Music” analyzes the growth of the mobile music market in 38 countries.
The report finds that mobile music is the most valuable mobile content market globally, generating gross revenues of $4.4 billion in 2005, rising to nearly $6 billion in 2006. Mobile now accounts for nearly 15% of the entire music market globally. [Press release]
DhaliwalBrown identifies five key market drivers and five key market inhibitors.
Five Key market drivers:
-- The emerging markets
-- Subscription based entertainment channels
-- Operators' Flat rate pricing
-- Niche segments
-- Record label commitments
Five Key market inhibitors:
-- Educated users turning to ripping music from their CDs for mobile usage
-- Lack of content control by the mobile operators
-- Record labels using mobile as a sales rather than marketing channel
-- Record labels distributing mainstream offerings and cannibalize existing revenues
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