October 21, 2005
Ring tones--the new protest songs
News.com writes about ringtones as a political activism tool. [via Moco News]
"A political ring tone could as easily carry a Rush Limbaugh or foot-in-mouth John Kerry quote.
Yet either way, it has the potential of being an explosively viral phenomenon, a modern-day version of political bumper stickers or T-shirts. Music ring tones today are responsible for hundreds of millions of dollars a year in sales, and in some cases, they far outsell the music single or CD they're based on.
... Activists say the soon-to-be-released Riot Tones, or other tools like it, will help political ring tones spread more quickly, by making it a simple process to get them onto most phones. Once the infrastructure is in place, nonprofit groups are likely to use ring tones as a standard part of their membership perks, some say.
Political ring tones took root in the Philippines earlier this year, after opponents of President Gloria Macapagal Arroyo gained access to a wiretapped recording ((dubbed Hello Garcia") of a clandestine conversation between the head of state and a top election official.
Related articles to Hello Garcia / Gloria Arroyo ringtones:
-- It is my voice on poll tape (and ringtone), admits embattled Arroyo
-- From ring tones to car horns? Only in the Philippines
-- Filipinos clamour for scandalous mobile ringtone
-- Ringtones express widespread disgust over (Ms Arroyo's) obvious poll fraud
-- Wiretapped Voice Latest Ringtone Craze
Other examples of ringtones used for political purposes:
-- Riot Tones
-- India. Patriotic Ringtones and Prime Minister Voice mail used in campaign
-- USA. Political ringtones from Ringtone JukeBox (image above)
-- USA. Jabbertones's political voice tones
-- USA. Presidential Voice Tones
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