October 16, 2005
Robbie Williams special edition W800i Walkman Phone
T-Mobile and Sony Ericsson announced the launch of the Robbie Williams special edition W800i mobile phone that will feature an exclusive previously unreleased full track "Don't Stop Talking". Phoneyworld reports.
"In stores October 21st in Germany and Austria and in all other T-Mobile European markets on October 24th, the new W800i will give Robbie Williams' fans a chance to have a special mobile phone to hear and celebrate their favourite artist in a unique and exciting way.
Pre-installing a new unreleased track on a mobile phone is an innovative collaboration between an artist, a handset brand and a mobile operator and is a first-of-its-kind offering with such a global artist".
A word from Emily. Please note there is no link to the source of this story, a practice I've complained to phoneyworld about before.
Robbie Williams continues to innovate in promoting his music via cell phones. See articles related to other campaigns:
-- Let me entertain you... on your mobile phone - The singles from his new album are to made available to mobile telephone users two days before they go on sale on CD.
-- Robbie rings the changes - Badboy rocker Robbie Williams's concerts will be broadcast live on mobile phones around the world in a deal set to revolutionise the music industry
-- Robbie Williams becomes first artist to launch greatest hits album on memory card - a tiny stamp size gizmo that slots straight into a mobile phone to deliver music on the move.
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