October 13, 2005

Realtones Generate Bulk of Ringtone Revenues

Telephia has reported that 60% of mobile ringtone revenues are generated by realtones. Traditional mono and polyphonic ringtones comprised nearly 33% of the revenue share, while callback tones accounted for 7% of the total revenues. [via Cellular News and Moco News ].

"Telephia debuts an actual audience measurement report for ringtones in its new Mobile Audio Report, which tracks purchase activity for mobile ringtones, including traditional ringtones, realtones, callback tones, and voicetones from an opt-in panel of more than 30K wireless subscriber bills."

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