Hi-tech posters want you to look, listen, sniff

Last week posters promoting the new the cartoon band Gorillaz' single went live in Sydney and Melbourne. Hypertag, the infra-red technology behind the posters, allows people to point their phones at a poster and download a 40-second ringtone grab of the single.

EMI is following in the footsteps of Universal Pictures and Coca-Cola, which have both used interactive posters to bring their brands to life.

Over a fortnight earlier this year, 1800 people downloaded ringtones, wallpaper and a calendar reminding them of the release of the film "War of the Worlds" from 10 such posters . [via The Sydney Morning Herald]

Previous campaign involving ringtones and Hypertag:

-- Summer Festivals Get Hypertags

-- Interactive hypertags campaing for "The War of the Worlds" on bus shelter poster

-- New Order promos album with free ringtones

-- Hypertag to hand out national and rugby anthem ringtones to fans

-- Wearable Hypertags used in field marketing at music and sporting events

emily | 5:37 PM | Marketing |
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