Taking on Germany's Ring-Tone Master

Following last week's ruling by the UK Advertising Standards Authority, that the Crazy Frog ringtone commercial not be shown before 9 p.m, now Deutsche Welle reports that "MTV has announced an indefinite ban on direct-response TV spots between 4 p.m. and midnight, starting Oct. 1.

The move is part of a "new advertising strategy," a representative for Berlin-based MTV Networks Germany told Billboard Magazine. "The aim is to reach older target groups and raise the interest of traditional advertisers."

Critics say that ring-tone advertisements flood TV to the point of tedium". [via Agenda Inc.]

emily | 9:49 AM | News, Buzz |
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2005/09/010047.htm

Tweet