September 24, 2005

Will Ringtones Go the Way of the Beeper?

ringtone-cellphone-beeper.jpg Will full tracks cannibalize ringtones? IDC analyst Lewis Ward told TechNewsWorld the answer is a resounding "no." Ringtones, he said, are personal statements about the user. Full tracks, on the other hand, are more about personal music taste and selection.

"Ringtones is an emerging young. Many people don't even have a phone that allows them to download a ringtone or just haven't ever downloaded a ringtone yet. So the idea that we've already hit some sort of saturation point is just not true," Ward said. "We are certainly not forecasting the disappearance of ringtones based on the emergence of full tracks."

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