September 23, 2005
Ringtones fuel craze for mobile downloads
An interesting article from the BBC on the Mintel study, on how ringtones are fuelling the UK's mobile market downloading boom, thanks to third generation (3G) mobile phones - which enable users to download better quality ringtones and games - boosted by their integration with music singles in the UK charts.
"The most exciting thing about the mobile download market is that it is new and fresh. It's like the internet was a few years ago - people are just beginning to realise its potential."
... "It's a massive growth market," says Vodafone spokesman Ben Taylor.
"3G has increased the capacity and quality of what we can offer," he says. "It allows us to offer 300,000 tracks - everything from Bach to Bowie."
... "The challenge facing the industry is to produce more substantial products that will attract older people, supplying products that can compete with other sophisticated leisure activities."
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