September 22, 2005
MASTTONES BRINGS BOLLYWOOD AND BHANGRA CONTENT TO U.S. CELLPHONES
Don't be surprised if Shah Rukh Khan's face starts appearing on your Aunties' cellphones, or a polyphonic Raghav song starts bumping in a taxi cab on your next ride. Indian culture has finally made it in America as evidenced by the new line of Indian-themed ringtones and images now available on several major U.S. cellphone carriers.
South Asians and other fans of Indian music — from traditional sitar and romantic Bollywood movie tunes to Bhangra-hip hop-reggae mixes — can now select ringtones from these genres and more with Masttones, created by eMbience for wireless providers across North America.
In addition, Masttones features the latest music from newer bands from around the world, including Karmacy and Junoon. [via e-mail press release].
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