Skype's Big Idea: Ringtones?

Rafat Ali for Moco News has picked up on an entry in Skype's Journal on Skype's launch of ringtones and wallpapers.

I have to agree:

"Skype apparently missed the most basic questions. Why have mobile ring tones been so successful? And why are they so viral?

Ringtones are a very vocal method of pimping out your mobile phone. They provide personality, add visibility and ring in public places. By contrast Skype ringtones are often taken in an office, or simply heard behind a headset. While it may be nice to change your ring tone at home or in the office, you are unlikely to get the attention the same money secures for your mobile. In the current mode it appears too expensive to be interesting."

emily | 9:02 AM | News, Buzz |
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