Sony and 3 target iPod market

Mobile phone company 3, Britain's newest network, has signed a deal with Sony BMG, the world's second largest music company, to bring its stable of artists including Oasis and Destiny's Child to mobile phones, reports the BBC.

"The move is yet another attempt by an operator to persuade customers to do more with their phones than just talk and send texts. It also represents part of the industry's efforts to turn mobile phones into digital music players and usurp gadgets such as the iPod.

Under its deal with Sony BMG, 3 customers will be able to access all the artists for which Sony has mobile rights including Britney Spears, Usher and Charlotte Church, with new releases from bands such as Foo Fighters and a substantial back catalogue."

emily | 8:11 AM | Music Phones |
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