Ring-back Tones to Become Advertising Channel

You pick up a phone. You dial a number. You hear a ringing signal that will continue until the call is answered or you hang up. You are listening to a "ring back" signal that is currently being replaced by music and eventually, advertisements.

If Perceptive Impression has their way, the music will be replaced with targeted advertisements the company creates.

Perceptive Impression claims that "ring back" ads are the newest advertising platform. According to consultancy Ovum, the worldwide market for "ring backs" is projected to grow from US$148 million in 2003 to US$2.4 billion by 2008.

[via Cellular News]

emily | 12:22 PM | Ringback Tones |
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