August 18, 2005
College Ringtones and Wallpapers
Rafat Ali for MocoNews writes about Fight Tones, which has launched over 196 college logos and fight songs for mobiles, as wallpaers and ringtones at $2 per download.
This is the premium SMS version…a BREW version of this product was launched in September, 2004.
Summus and 2ThumbZ are jointly marketing this product through a multi-carrier “Back to School” campaign. The promotional efforts include newspaper advertising on major college campuses, as well as the distribution of posters, brochures and other information in freshman dorms and at tailgate events.
Related articles:
-- Alumnus sells fight song ringtones - This is a wonderful success story. A father and University of Iowa alumnus has sold more than 400 high school and college fight song ringtones at $5 each since he started his business last year (from 2002 to 2003).
-- Ringtones from their alma maters - NCAA basketball fans can download the "fight song" ringtone from their alma maters, and college fight songs are also available from ringtone provider Zingy.com.
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