August 10, 2005
Insight into Mobile Music Marketing
HotLocalMusic provides artists, venues, managers and labels "with the tools and network relationships to reach music fans, build customer loyalty, and increase profitability." They offer a suite of services including text messaging, ring tones, online press kits, online booking tools, and more. Talk about breaking down technology barriers for the little guy..!
At Garage Spin, they are all about the empowerment of artists and have interviewed Nathan Albee, HotLocalMusic.com CTO, for a peek inside the world of mobile marketing.
... Email is dead, people ignore it, run from it, and hide from it. The phone is the only way to go, and it's the way to monetize music again.
... For an unsigned band the most important thing is to get started. You are not going to get a huge fan club going overnight. Success is about persistence and dedication. If you are dedicated to your career you have to get started right now.
Get all your friends to sign up on your mobile fan club. Start there. At every show put the opt-in instructions on posters, stickers, etc. You have to have signage. And promote it to death, in between acts, on stage during, and most importantly give something away. Give away your ring tone. (we set this all up for the band)...
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2005/08/009473.htm
| Tweet |
 |
 |
 |
 |
||
