August 10, 2005
Ringtone Downloading Jumps Fourfold In Past Year
An estimated 30 million Americans have downloaded ringtones, with broader mobile content options poised for growth, according to the quarterly digital music study, TEMPO: Keeping Pace with Digital Music Behavior.
Findings from the latest edition of TEMPO, Ipsos Insight's quarterly
study of digital music behaviors since 2002, reveal that nearly one-quarter (23%) of American mobile phone owners have downloaded ringtones to their mobile phones.
This translates into approximately 30 million Americans within
the current U.S. population, and marks a dramatic increase over the past 12 months, when only 5% of mobile phone owners had downloaded ringtones.
.. The TEMPO study results also reveal that, while not yet widely available to the market, 6% of mobile phone owners report having downloaded full songs to their mobile phone, with smaller portions of the mobile population experimenting with downloading ring backs (6%), short video clips (3%) and music videos (2%)
[via PR Newswire]
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2005/08/009461.htm