July 29, 2005
"Customers aren't stupid" - Jobs
Apple CEO Steve Jobs doesn't believe music lovers are stupid enough to pay premium prices for mobile music downloads, reports MacWorld.
"The AlwaysOn network has published the second part of its transcript of what Jobs said during the Wall Street Journal's (WSJ) 'D: All things digital" event in May, 2005 - and this week's episode looks at Apple, the iPod and mobile phones.
Discussing mobile networks attempts to build music download services, Jobs is scathing on price, saying: "They're going to try to sell music at $2 and $3 a song for the phone. It's hard to imagine that customers are that stupid," he said.
He criticized what he expects will be a, "lousy buying experience", and points out that despite all the new features mobile networks (who dominate discussions with manufacturers) demand in their handsets, customer spending is not rising significantly.
Discussing the Motorola/Apple phone, Jobs confirms the device will not download songs across mobile networks, but will import tracks directly from a Mac or a PC.
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