July 29, 2005
Robbie rings the changes
Badboy rocker Robbie Williams's concerts will be broadcast live on mobile phones around the world in a deal set to revolutionise the music industry, according to The Sydney Morning Herald.
"Williams, who has sold more than 50 million albums worldwide, has teamed up with international mobile phone giant, T-mobile.
Fans will be able to download exclusive Robbie Williams tracks directly to their phones - they will need the latest models - plus watch Williams as he swaggers around on stage during live concert feeds.
It is a significant upgrade from current technologies which only allow songs to be downloaded to computers first before being uploaded to phones.
The Williams deal highlights the push by mobile networks to lure customers with enriched mobile content.
"The future is music by mobile," the singer said. Hear, hear!
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