July 26, 2005
Mobiles becoming 'media channels'
Analysts at Informa Telecoms predict the way people pay for content will change as content providers target people directly, outside operators, reports the BBC.
"...Ringtones will be big business too, worth $11bn (£6.3bn) by 2010, but music downloads may double as ringtones. This is partly down to prices people are used to paying for music online.
On average, ringtones currently cost more than the average full-track music downloads onto a computer or digital music player.
People will shy away from having to pay for a music download online, then paying for the same track to use as a ringtone, at three times the price.
"What you will see is more use of buying a download that you can use as a ringtone, or video streaming with it rather than just the ringtone," Simon Dyson, senior analyst at Informa told the BBC News website."
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