Ringtone ads face stiff controls

Rules on ringtone ads are being beefed up following a deluge of complaints to watchdog that regulates premium rate phone services in the UK. The BBC reports.

"The new rules were draw up by the UK's mobile phone operators to determine how premium rate subscription services are marketed by content providers.

The deadline for complying with them is 30 August.

The rules go as far as to dictate font sizes and how prices should be displayed in TV adverts.

In recent months, many people have mistakenly run up large bills by inadvertently subscribing to ringtone and text services when they thought they were just buying one tune".

emily | 6:42 PM | News, Buzz |
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