July 18, 2005
A Cellphone, a Movie Lobby and a Message
This summer, moviegoers walking through theater lobbies in three cities might have felt a sudden vibration in their cellphones, the work of a nearby Bluetooth promotional kiosk, reports The New York Times.
"Last month, 20th Century Fox signed a deal with Loews Cineplex Entertainment to distribute movie trailers, ring tones and pictures through kiosks in three Loews theaters, in New York, Los Angeles and San Francisco.
The promotional material can be picked up by anyone with a cellphone equipped to handle Bluetooth, a form of short-range wireless transmission.
Downloading a full-length movie trailer from the kiosk takes about 30 seconds, and there is no fee from the phone's service provider. One ring tone offered is an emphatic voice from the movie "Kingdom of Heaven" that declares, "Protect the stones!"
Moviegoers can also download cellphone screen "wallpaper" of Brad Pitt or Angelina Jolie in "Mr. and Mrs. Smith." (Mr. Pitt has been downloaded more often.)"
... The Fox promotion is limited by the number of Bluetooth-compatible phones, which, according to industry analysts, account for 10 to 15 percent of the market. The Gartner Group, a research firm, predicts that by 2008, 60 percent of all cellphones will be Bluetooth-enabled".
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2005/07/009115.htm
| Tweet |
 |
 |
 |
 |
||
