July 15, 2005
Fusion Flash Concerts: Commercial Flash Mobbing
Now this isn't a gizmo, but it is a very interesting twist on using new media in a clever new way. Several of America's most talented and intriguing rock and hip hop music artists will perform in a series of free, up-close-and-personal "flash concerts" for fans across America this summer -- but there's only one catch, they're keeping the details secret.
Ford Motor Company in collaboration with Sony Pictures Digital have created Fusion Flash Concerts, a series of ten free unannounced-until-the-last-minute concerts performed by hot and emerging music artists in secret locations across the USA.
All 10 acts are announced to "Insiders" at the last minute and you can be an insider if you visit the Fusion Flash Concerts website and register all your details.
Now Flash Mobbing isn't new – but using it for commercial ends is a new spin on the anarchic beginnings of the trend. Fusion Flash Concerts is a commercial take on the underground "flash mob" phenomenon.
... Fans can visit www.fusionflashconcerts.com or text "Go" to 35274 (Flash) on their mobile phones to register as an "Insider," to find out if their favorite artists will be performing at a park, club, pier or parking lot near them. Insiders receive up-to-the-minute e-mails as well as "Flash Alerts" (text messages) powered exclusively by Cingular, which reveal details on the artists, cities, venues and show times. Cingular Wireless subscribers receive added perks for registering, including early "Flash Alerts" and premier viewing area access at the concerts.
reBlogged from Gizmag.
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2005/07/009089.htm