June 27, 2005
Summer Festivals Get Hypertags
Nokia, O2, & Vodafone are using Hypertag to distribute mobile content at UK Festivals this summer, reports 160characters.org.
"The Wireless Festival in Hyde Park, London this week will be the venue for both O2 and Nokia using Hypertag. To enhance their sponsorship of the event O2 is taking wearable Hypertags into the crowds to offer free ringtones and encourage people to visit the O2 bubbles where O2 customers can receive more content and exclusive services.
Hypertage uses the Infra-Red (IR) port to beam content directly to their phone handsets and PDAs.
O2 is also offering O2 customers the chance to watch some of the bands from the side of the main stage. by texting STAGE and the name of the band to 60600 (e.g. STAGE moby).
Vodafone meanwhile are promoting their 3G service in Ireland with money off vouchers. Wearable Hypertags will be used to give ˆ100 vouchers which people can redeem in store when upgrading to a new 3G handset".
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