June 19, 2005
iPod Users Hate Cell Phones - Survey
A British sociologist has bad news for the mixed-media wizards looking to use streaming video and other tactics to tap into the lucrative IPod culture, reports Personal Tech Pipeline via Mike's List.
"He's found that owners of Apple's popular digital music player love being able to shut out the world's distractions, hate their cellphones and would prefer not to talk to anyone."
... Over the last 18 months, Bull has surveyed and interviewed more than 1,000 IPod users from around the world. His findings are to be published next spring in a book on the IPod's cultural impact.
Bull found IPod owners love the ability to live and work uninterrupted with a personalized soundtrack for their ears only.
"It's not that they don't want to know about things, but they want to define the terms and conditions" under which they are disturbed, said Bull, who teaches media and technology at the University of Sussex."
And interesting, an article in Fortune magazine (via Agenda Inc.) entitled It's iPod's Revolution: We Just Live in It .
"...Even more than its astounding success in the marketplace, the iPod has become a true cultural and social phenomenon—it's influencing lives in a way that consumer marketing types usually only fantasize about.
.. Meanwhile, the Pod is revolutionizing the retail music business as we download scads of songs—over 400 million at last count—from Apple's iTunes music store. Now the Pod is storing books and photos too.
.. Some Podders take things further. Much further. There have been iPod parties in clubs in New York City, Amsterdam, and even places like Café Montmartre in Madison, where folks take a number and get ten to 15 minutes to try to out-deejay one another.
There are websites Podapic that'll turn your digital photo into an iPod ad.
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