June 15, 2005
Sneak preview of McDonald's fast-food future
The Olympian offers a sneak preview of McDonald's fast-food future.
"Digital-media kiosks for burning CDs, downloading cell-phone ringtones and printing photos. Dozens of plasma-screen TVs. Wi-Fi Internet access. New chicken sandwiches. Double-lane drive-thrus. And an adjoining McCafe with gourmet coffees, fancy pastries and a fireplace.
"It's unlikely you'll see this exact restaurant replicated," McDonald's spokesman Bill Whitman said. "But you will see elements of this restaurant in some of our new construction. It's all about keeping our restaurants more relevant for our customers."
Related:
-- Ringtones on McDonald Menu - In a bid to draw the young and tech-savvy into its restaurants, McDonald's has begun pilot testing a new ATM-style device called the Blaze Net, which allows customers to buy music, ringtones, print photos and surf the Web at the restaurant.
-- Nokia Flaunts Camera Phones at McDonald's in India - Would you like a family snapshot from a mobile phone to go with that Happy Meal? That is an offer being made in India, where the world's top mobile phone maker Nokia teamed up with fast-food giant McDonald's Corp on Wednesday to sell the idea of camera phones to hundreds of millions of potential customers.
-- McDonald's offers wireless content as part of marketing campaign - McDonald's restaurants in the Pacific Northwest will give away ringtones, wallpaper and coupons to wireless handsets during a Web-based promotional campaign.
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