Devotional Ringtones and Ringback tones grow in India

... The affinity for religious ringtones and ringback tones is growing in India, according to The Economic Times.

"For people who consume devotional music - the mobile phone has today become a direct way of carrying their beliefs and faiths with them," he says. According to Mandar Thakur, the general manager of soundbuzz India, "The devotional category is currently small in the range of 1.5 per cent to 2 per cent of the total ringtones market, but it is the ringback tones category that is witnessing the most action."

"We expect the devotional ringback tones to grow to about 20 per cent by first quarter next year," Thakur says.

emily | 1:27 PM | Devotional Ringtones and Rinbacks |
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