Indie bands learn lessons from Tupperware

What do indie musicians and Tupperware have in common? More than you might think. Desperate to sell CDs without a major label's backing, many independent groups are taking a cue from the container giant by encouraging fans to hold "listening parties," which function a lot like Mom's Tupperware parties, only louder and, presumably, hipper.

"The business model should sound familiar: fans gather their friends before an album's release (usually in a dorm or a coffee shop), play an advance copy of the album and encourage their guests to preorder the CD. Managers supply the host with promotional materials as well as order forms or directions on how to preorder from the band's Web site."

[via Newsweek via Agenda Inc.]

emily | 8:34 AM | News, Buzz |
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