June 9, 2005
BILLBOARD and CTIA Partner For MECCA 2005
Billboard, the world's most trusted source of music, video and digital entertainment news, charts, reviews and analysis, announced today a multi-year partnership with CTIA-The Wireless Association to serve as the exclusive content provider for the digital and mobile entertainment track for both fall and spring shows - September 26-29, 2005.
MECCA 2005 is the latest initiative showing Billboard's growing influence in the digital and mobile entertainment space.
In the past year Billboard has debuted the CTIA-endorsed ringtone chart, expanded industry coverage in the redesigned magazine and Billboard.biz, and began publishing a new daily digital entertainment blog, Billboard PostPlay.
Next month, Billboard will launch a global mobile application featuring ringtones, news, charts and artist information. [Press release]
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