June 6, 2005
Streaming backstage footage and tour video for mobiles
Duran Duran, the old rock stars responsible for Electric Barbarella, the first song ever to be sold in a download format across the Web, are now streaming backstage footage and tour video in support of their sold out concert in Norway.
The project created by World Mobile Studios and Magus Entertainment (New York) is being hosted on TVNorge's 3G portal and promoted across web channels across Scandinavia. With Streaming services provided by Rubberduck Media Lab.
An estimated 500 000 handset are able to view the stream or download video in Norway.
World Mobile Studios creative director Roald Van Wyk believes that the mobile media channel has a powerful role in a media mix, ‘the music entertainment arena is particularly suited for the mobile channel. Duran's backstage video is perfect to both entertain people with content they wouldn't expect to consumer anywhere else, and raise the profile of the band amongst a predominantly young tech savy audience'..
(Thanks Adam!)
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