May 12, 2005
Celebs reach out to teen asthmatics on cell phones
In a new approach to encourage teens to take their medicine, asthmatic adolescents are being given free use of MP3 cell phones that play songs, music videos and video games, according to the Chicago Sun Times.
"Kids hear reminders to take their medicine and other asthma tips from celebrities such as rapper Ludacris, "American Idol" winner Ruben Studdard and White Sox designated hitter Carl Everett.
[...] Kids get free use of a Nokia N-Gage cell phone. The phone initially is loaded with 50 songs, mostly rap and R&B. Every night, the phone automatically calls a central server, which sends new songs, games and music videos. However, teens cannot make calls.
SixtySeven which is developing the system, plans to offer ADEPT to the public later this year for about $50 a month."
Read also Mixing Music and Messaging to Improve Asthma Treatment Among African American Adolescents from Medical News Today:
"Researchers at Rush University Medical Center in Chicago and The John H. Stroger Jr. Hospital of Cook County are embarking on an intriguing study to measure the impact of mixing music and celebrity messaging to improve asthma outcomes among low income, urban adolescents. "
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