Music to her ears

Really interesting insight from the The Guardian, writing about a recent large scale study by market information company TNS, revealing "that the vast majority of downloading is done by men - a staggering 96% of market share. Ringtones are apparently not part of the study, but it's a must read anyway!

[...] "New technologies tend to appeal to young males," says Mark Mulligan, an analyst with Jupiter Research. "We saw exactly the same thing with the internet."

[...] While gadget sites for girls, such as Shiny Shiny and Popgadget , are pulling on the female purse strings, marketing in music magazines is still male-dominated.

[...] MP3s are also more popular with a male market; most iPod buyers are still men, according to new research about to be published by Jupiter.

[...] "Legal download sites are more popular for women than illegal [file- sharing networks]. The legal sites, which are easier to use and are easier on your conscience, seem to pick up more women users."

[...] The current generation of teenagers, who are growing up with mobiles, broadband and digital music services, will adopt the technology more quickly, regard less of gender. "My 15-year-old sister was hip to downloading way before me," says JoJo de Freq, 27, DJ at London electro club Nag Nag Nag.

Research has indeed shown that almost half of those aged 12 to 17 visit music websites, with a negligible male-to-female split among them (52% to 48%).

emily | 2:15 PM | News, Buzz |
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