Cradle rock

Just turned five? The record industry is on your case, says Caroline Sullivan, reporting for The Guardian.

The five-to-11-year-olds, comprise one of the hottest new consumer groups in pop. They're not just children, they're a new demographic. And the recording industry wants them.

They have an appetite for music that encompasses CDs, ringtones, downloads and all the associated merchandise.

Moreover, as experts in the art of "pester power", they can afford what they want. And what they apparently want - once they've outgrown the Tweenies - is music of their own.

This age group isn't interested in entire albums by individual acts; they just want hit singles".

emily | 2:39 PM | News, Buzz |
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