April 28, 2005
Levi's MAX Ringtone Composing Competition
Levi's Europe are running a mobile music competition where you get to compose and mix your own RingTunes, using the Levi'sŪ Mobile Audio MiXer (MAX), according to Skiddle.
"MAX is a mobile application that turns your phone into a Mini-Studio. It's free to download from the Levi's WAP site on your mobile phone - just type 'eu.levi.com/max' into your phone's WAP browser.
All entries are being judged by a diverse panel of music industry professionals, from A&R folk to producers and artists.
The competition runs until June 2nd. Go to www.eu.levi.com/index, download MAX to your phone, compose a RingTune with it, and upload your creative efforts to the site to enter.
The panel will rate and comment on their favourite tunes. These comments will be placed on the website so that all the budding musicians out there can benefit from the judge's insights.
As a final twist, the winning RingTune will then be taken into a studio, re-mastered by producer outfit Atlantic Conveyor, and pressed onto vinyl as a prize for the creator.
This hybrid RingTune will then also be available for download from eu.levi.com as an MP3 or AAC file, along with the original RingTune.
Related campaigns:
-- Ringtones in Levi's Fall (2004) Marketing Campaign
-- Gap ad campaign offers soundtrack and ringtone
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