April 28, 2005

MTV in duet with China Mobile

MTV Networks yesterday formed an alliance with the world's biggest wireless telecoms operator China Mobile, giving birth to potentially the biggest revenue pool in China for the cable TV arm of the global media giant Viacom, according to China Daily.

"From May 1, MTV and China Mobile will launch MTV Zone on the network of the top telecoms operator, which has more than 220 million subscribers and acquires 3 million new users every month.

China Mobile's subscribers will be able to download music ringtones and ringback tones, or watch entertainment news and clips of popular songs, provided by MTV."

emily | 11:29 AM | News, Buzz | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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