Gap ad campaign offers soundtrack and ringtone

File under a ringtone marketing first.

Gap's advertising campaign featuring teen singing sensation Joss Stone kicks off on Thursday with her version of the Lew Herman classic 'The Right Time' offered as the soundtrack for the ad and as a free download for Gap customers, reports Brand Republic.

"Gap shoppers will be able to dowload the track for free in exchange for their email addresses.

Store receipts and ads will alert shoppers to the website by carrying the message "Get the song at Gap.com".

Cingular subscribers will be offered a ringtone of Stone's recording for a two-week period of exclusivity through the wireless company's Cingular Sounds pre-release spotlight programme."

emily | 6:14 PM | Marketing |
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