April 25, 2005
Teenage violin virtuoso to launch ringtones
Nicola Benedetti, the teenage violin virtuoso from Ayrshire, is to launch a range of mobile phone ringtones to tap into the youth market, reports the Times Online.
Samples from three tracks on Benedetti's new album — Havanaise by Camille Saint-Saëns, Méditation by Jules Massenet and Contemplation by Johannes Brahms — have been sampled for the ringtones, which will cost between £2 ($3.80) and £3.50 ($6.70) to download.
Her recording company expects to sell thousands of the samples.
Classical ringtones are becoming increasingly popular. In February, the London Symphony Orchestra, which performed on Benedetti's, became the first classical ensemble to record a range of ringtones, from which it hopes to make £20,000 a year.
Julian de Ste Croix, acting chief executive of the Royal Scottish National Orchestra, added: “Nicola is just the right person to help take classical music to a younger audience and the fact that she is launching a range of ringtones can only be beneficial.”
Related:
-- Missed the concert? Get the ring tone - The London Symphony Orchestra, founded in 1904, has become the first orchestra to record and sell ringtones,
-- The Royal Opera of London offers ringtones Themed around particular operas and ballets. Along with a text messaging campaign, the Royal Opera aims to broaden the appeal of opera and ballet and attract younger people.
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