Radio broadcaster offers mobile ringtones

Australia's biggest radio broadcaster, Austereo Group Ltd, is offering mobile phone ringtones of top 30 songs as part of a strategy to win audience share, reports The Sydney Morning Herald.

The broadcaster said Today FM's Hot 30 Countdown had launched a mobile ringtone service, offering tunes that match its playlist.

"The polyphonic ringtones - compatible with most modern mobile phones - will cost $4 each, which is comparable with the market's lowest prices," Austereo said.

This service, dubbed "podcast", will be released weekly and in the future will offer exclusive content not available on-air including extended celebrity interviews, it said.

emily | 11:54 AM | News, Buzz |
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