March 17, 2005
Text of P Diddy's Speech: Give Them King-Kong Content
Excerpts of P Diddy's illuminated speech at the CTIA. [via MocoNews]
“[...] Now all of a sudden, it is all about the cellphones…cellphones, cellphones, cellphones. Now I know the party has been going on for some time, and even though I am late, I am right on time. You know the party doesn't usually start before I get there….
So let's take this party to the next level, ‘cause in a minute cellphones are going to let people listen to my music, watch my films, buy my clothes and learn about my politics. Wherever they are, whenever they want.
[...] As far as music business is concerned, where McLuhan made a point, with each movie, record and TV show, and cellphone have a profound effect on the audience. MTV and BET changed the way people looked at music and the role it played in their life…and their lifestyle."
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