March 9, 2005
Mobile Music Mixing Maņanna
As the industry for mobile music content and services continues to expand, OEMs, network operators and content providers are looking for new ways to establish connections with music oriented consumers. One new area is interactive mobile music services such as phone ringtone "remixers". Hayden Porter explains in detail on Sonify.
"A ringtone remixer is an application enabling a user to compose or arrange a piece of music from pre-composed patterns. After completing the composition, the user can save the "remix" as a ringtone to the phone or send it to another user as an MMS message. These services are typically aimed at young music oriented consumers who are interested in dance music trends, and who spend money on mobile content.
Ringtone remixers are a natural step in the evolution of phone customization and personalization.
Recently, EMI (music label) announced a deal with Orange U.K. to distribute content for its Fireplayer ringtone remixer platform and Levi (clothing manufacturer) released its MAX ringtone remixer to enhance its brand with young consumers. So, there is obviously an interest to stake a claim in this new area of interactive mobile music services.
An Emerging Industry
There already appears to be a small but growing industry for ringtone remixing. At the time of this article, there are at least three OEMs, (Motorola, Sony Ericsson and Philips) providing pre-installed ringtone remixers on more than 25 phone models, several networks including Orange UK, Cingular and ATT, promoting a ringtone remixer service and as many as five software development companies providing licensable ringtone remixer applications.
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