Virgin Radio offers 3G broadcast

More on Virgin Radio's broadcast to cell phones. From the BBC.

"UK broadcaster Virgin Radio says it will become the first station in the world to offer radio via 3G mobiles.

"The radio station, in partnership with technology firm Sydus will broadcast on selected 2G and high-speed 3G networks.

Later this year listeners will be able to download software from the Virgin website which enables the service. James Cridland, head of new media at Virgin Radio said: "This application will enable anyone, anywhere to listen to Virgin Radio simply with the phone in their pocket.

"This allows us to tap into a huge new audience and keep radio relevant for a new generation of listeners."

Related article: - Virgin takes radio to 3G

emily | 10:00 AM | Radio Phones |
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