Tough rules for ringtone sellers

UK Firms that flout rules on how ringtones and other mobile extras are sold could be cut off from all UK phone networks, reports the BBC.

"The rules allow offenders to be cut off if they do not let consumers know exactly what they get for their money and how to turn off the services.

Many ringtone and other mobile content sellers started using a new tactic to squeeze more cash out of customers.

This tactic involved signing people up for a subscription to give them, for instance, several ringtones per week or month instead of the single track they thought they were getting."

emily | 10:15 AM | News, Buzz |
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2005/02/007325.htm