The ring of success

Teenagers are leading the growth in the market for music ringtones, writes Natalie Hanman for The Guardian, in a well written article covering all the different forms of ringtones.

[...]" Label-loving 12 to 19-year-olds can't get enough. "Ringtones are like badges for this generation," says Austin Wilde, from EMI Music Publishing. Sound-savvy T-Mobile, for example, witnessed a 26% increase in European ringtone downloads in November and December alone.

[...] But Juniper Research's Windsor Holden believes European ringtone sales - worth $340m last year - will soon peak, to be replaced by full-track downloads and ringback tones."

emily | 8:49 AM | News, Buzz |
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