January 19, 2005
Instant Radio Feedback From Your Cell Phone
All About Mobile Life reported on Sunday that Nokia is set to introduce mobile phone technology that allows listeners to send instant feedback on songs to radio stations, as well as compete in contests.
"The new phones will have what is called "visual radio" capabilities, according to a Financial Times report. The new technology lets stations send information directly to listeners' mobile phone screens during a song, ranging from a picture of the artist to polls asking the listener to rate the song. Replies are instantaneously sent back to the station.
[...] Nokia's Reidar Wasenius told Financial Times: "This is a potential disrupter to the music industry business model. Rather than radio stations being paid rates based on the estimated number of listeners, they could pay stations based on how many copies of a song they sold. Radio stations could become more like retailers."
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