December 3, 2004
Fellowship of the Ring: Customized Cell Tones
Jose Antonio Vargas for The Washington Post writes how this a breakout year for ringtones.
"In a short time, in a public way -- while on Metro, or in line at Starbucks, or inside a movie theater -- ring tones signal who you are. Or who you want people to think you are. It's a special stamp, a personal touch. Are you a Maroon 5 kind of guy? Are you a Shakira kind of gal?
[...] "I tell you: It's an image thing," says Mitra. "In my two meetings today, when I placed this new phone on the conference table, people think, 'Oh, this guy is connected. This guy knows what's hot.' " He likes jazz -- when the phone rings, a jazzy tune plays.
In a way, programming your cell phone is akin to programming your iPod, laptop or TiVo.
The key point here is personalization -- anything you do to that cell phone reflects who you are. It's a statement," says Lewis Ward, senior research analyst in wireless and mobile communications for IDC."
"Cell phone ring tones and graphics will ring up nearly $500 million this year."
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