'Ringback' tones may be next big fashion

Mike Masnick for TheFeature.com reports back on ringback tones and questions "whether or not any revenue from ringback tones is a sustainable business, or a flash-in-the-pan. Ringback tones are, essentially, a fashion statement.

"Their only real purpose is to show off to others who are calling you. The problem, then, is that fashion statements go out of fashion -- sometimes very quickly. It's tough to bet a business proposition on a fashion statement. If you're lucky, you can make a lot of money, but it's quite random as to how long that money-maker will last."

For my part, I believe in ring back tones. We'll see. And hey, they've been good for me, yesterday I sold the domain «ringbacks.com» for $ 4'500.

emily | 1:31 PM | Ringback Tones |
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2004/11/006193.htm

Tweet