November 24, 2004
Mix Your Own Ringtones
Russel Buckley in The Mobile Technolgoy Weblog reports on "RingRanger, "a ringtone site in the UK, that allows users to mix their own tones, which the site then plans to sell to other visitors. The site is at pains to emphasise that it's very easy to mix a tone, even for complete novices, using their simple-to-use tools.
The people who create the ringtone mix are expected to get points for each sale, which can be redeemed for a range of prizes."
Russel Buckley
For those who don't know, Russel Buckley was one of the founders of ZagMe, probably the most innovative mobile marketing company in it's day and way ahead of it's time. When I wrote a daily column in French on SMS in 2001 and 2002, their success stories where my favorite postings.
In particular this one, written up by the Register: SMS messages cause Reebok riots:
"A mobile marketing firm caused mayhem in the Lakeside shoping centre, Thurrock, when it sent out a text message offering a free pair of Reebok trainers to whoever turned up at a new shop with their phone.
The store manager was a little overwhelmed when over 50 people turned up within four minutes, the Financial Times reported.
Anyway, the company behind it, ZagMe, has had 2000 shoppers sign up for the service in the first four days - trampling on its more conservative estimates".
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2004/11/006152.htm
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